More people in more countries are spending more time online. They are visiting more websites, seeing more advertising.
In order to make this also count more for advertisers and publishers, we founded mbr targeting. With our innovative and proprietary algorithm, we are helping our customers from the online advertising world, to find more relevant customers with more precision and ultimately make more return on their ad- and site-spend.
Want to learn more? Get in touch!
The above example shows, that even the most simple and seemingly precise assumption about a target group can be way off the real-life situation.
Assumptions, mislead or biased expectations and ex-ante descriptions of potential results are the main source for inefficient targeting. Unfortunately even great marketing experts can make wrong assumptions and every ex-ante description can be wrong. Consequently the algorithms of the mbr targeting Consumer Action Mining do not work with pre-set assumptions. Our method strictly relies on the real-life and real-time consumer-product connections.
Our software also sets parametrization or classifications aside, to prevent potential loss of information detail.
mbr targeting identifies the relevant user segments and bases recommendations on the personal interests of the customer
The patent pending Consumer Action Mining algorithms were derived from physics of complex systems during 11 years of scientific research at Universities in Germany and the USA.
Originally applied in bio-physics, the mbr targeting algorithm is ideal to segment sparse data. We are proud to be backed by our academic panel of world-class researchers, as well as our staff of scientists, to ensure ongoing development of our methods.
mbr targeting methods and software are purpose build to handle big data in real time, with linear scalability of computing time. Due to the ideal design of the software, full parallelization is possible and can also run on graphic boards.
Our software collects every consumer action to automatically extract real-time customer-intelligence. Consumer Action Mining assembles and structures data from every available source and provides an integrated segmentation and item-to-item analysis, optimized on true business goals: $$$
As complex as the scientific approach behind the scenes may be, we ensure that implementation for our customers is as easy as plug and play.
Senior Software Engineer (m/f)
mbr targeting …
… uses patent pending algorithms for highly efficient online marketing – beyond standard targeting.
… is very science- and tech-focused!
… processes and analyzes massive amounts of data at minimum computingtime.
… is working at the cutting edge of Big Data and real-time technologies.
… operates large-scale deployments of real-time web services.
… is based in Berlin, Berlin, Berlin, Berlin, Berlin, Berlin, Berlin, Berlin!
YOU will …
… architect and develop complex distributed software systems from scratch.
… optimize and extend existing systems that handle thousands of requests per second.
… work in direct cooperation with our CTO and co-founder.
… interact with our international customers.
YOU have …
… an academic degree in Computer Science or equivalent.
… Big Data Buzzword Compliance: MapReduce, Hadoop, Hive, Solr/Lucene …
… strong experience with NoSQL and SQL databases, ideally: Redis, PostgreSQL …
… the desire to quickly learn new technologies and work on existing code written in any programming language.
… ideally already developed highly scalable and highly available web services.
… as a big plus: A background in online advertising technology (adserving, RTB).
We offer …
… a small, young and highly passionate team of extraordinary co-workers.
… an open and embracing culture for the latest hot technologies.
… an agile, focused, yet relaxed atmosphere with flexible working hours.
… a high level of freedom and responsibility.
… a nice and spacious Berlin-style office in the heart of Neukölln.
… a large-scale reservoir of Club Mate that can be accessed in real-time!
Send an informal application including a CV directly to our CTO: firstname.lastname@example.org